U.S. Security Associates (USA) achieved solid progress in 2016 as we reinvested back into our company, added new service offerings, and expanded our geographic reach. Most significantly, the launch of our two key strategic initiatives -- SecuritySTARS® and The P3 Technology PlatformSM -- now provides us with industry exclusive capabilities to create the best outcomes for our clients.
As we kick off 2017, I am more excited than ever about our company's outlook for ongoing positive momentum and organic growth. The overall market demand for safety and security service solutions continues to expand. In addition, the diversity and magnitude of risks is increasing, with the unintended consequences of improper mitigation proving costlier than ever before. Thus, the value we create for our clients cannot be overstated.
As we approach the holidays and the end of 2016, we believe that U.S. Security Associates (USA) is very well positioned for continued growth. Our primary focus is on enhancing client value by delivering a fuller suite of safety and security services.
SecuritySTARS® and The P3SM Technology Platform -- our two strategic initiatives -- further strengthen our capabilities to produce the best outcomes for our clients:
Over the past several months, we have all witnessed the increasingly frequent at-tacks of terrorism inflicted upon innocent people across the globe. These acts of ha-tred have no place in our civilized world, and cannot be tolerated. While the root cause(s) of these horrific acts can and should be debated, it is my belief that we have a much better chance of changing this toxic atmosphere, and making a posi-tive impact on society at large, by communicating more openly with each other and by forging a better understanding of the value of diversity.
The Winner’s Circle is a very special event where we celebrate the outstanding performances of the previous year. The Winner’s Circle tells the real story of U.S. Security Associates (USA). The awards exemplify the best of what we are and what we want to be as a company – our values, our goals, our heroes and the per-formance level we aspire to. This event also celebrates the success of our compa-ny, which every individual here has had a role in creating.
Through the first few months of the year, I am pleased to report that we are on-track compared to our business objectives. With your continued commitment and dedication, I expect that we will have another positive year of GROWTH within our company.